.jpg)
Moving to Webflow is not a step backward from a coded solution, it is a step ahead to shorter design timeframes, iterations, and publishing. The majority of marketing websites are transitioning from a bespoke coded solution they had built from scratch. empowering the marketing team to work on the marketing website without needing to delegate it to a developer is a positive step. a development towards a better, more controllable website.
As a webflow expert, I often get asked by startups and small businesses: "Why should we use webflow?"
The answer is simple: webflow is the perfect platform for building SaaS products.
Here's why:
- Webflow is extremely user-friendly and easy to use, even for non-technical users. This means that you can quickly prototype and iterate on your product, without having to spend time and money on hiring web developers.
- Webflow allows you to build responsive websites and web applications that look great on all devices. This is extremely important for modern SaaS products, which need to be accessible on mobile devices as well as desktop computers.
- Webflow provides a huge range of features and integrations that are perfect for SaaS products. For example, you can easily add subscription forms, payment gateway integrations, and email marketing integrations.
- Webflow is very affordable, especially when compared to other web development platforms. This makes it the perfect platform for bootstrapped startups and small businesses that are working with limited budgets.
So if you're looking for a secret weapon to help you build a successful SaaS product, webflow is definitely worth considering.
What is webflow and what are its key features
Webflow is a visual design platform that enables users to build responsive websites and web applications without having to code. An in-browser design tool called Webflow allows you the ability to graphically create, develop, and publish responsive websites. It is essentially a single design platform that you can utilize to create a finished product that is ready for usage.
A few of the ways that Webflow is unique are as follows:
- Code and visual design are integrated. The visual editor uses HTML, CSS, and JavaScript to power your creations.
- You can reuse CSS classes thanks to it. Once established, a class can be applied to any elements that require the same styling or used as the basis for a variation (base class).
- Because it is a platform, it provides hosting packages. You can host your HTML website there and link a custom domain for $12 per month. Additionally, you can use the Webflow CMS for an extra $4 per month.
Key features of webflow include:
The most pristine HTML code
WordPress blank pages typically have 100 lines of code when they are created. It requires 300 lines of code if you do it on Wix. Despite the fact that the page is empty and blank, they both load a ton of JavaScript. It requires 3 lines of code on WebFlow.
Extremely quick rapid loading times
The pages load in a flash because of how well-written and optimized the code is, as well as the utilization of Fastly.com. You can now finally get a 100/100 GT Metrix, Pingdom Tools, and Google Pagespeed Insights score for the first time ever.
Best for SEO
Your SEO ranks will be considerably higher because speed is one of the key elements and because the speed is so quick and the code is so optimized.
The most receptive
It is the most responsive platform and website because everything is constructed using blocks, sections, and divs. For instance, page is solely mobile and desktop responsive. On WordPress, it's doable but harder, and nobody does it. It will always look nice in WebFlow on any screen size and on any new devices.
No need to worry about plugins, upgrades, or themes
You always ran the chance of breaking something while updating WordPress, a plugin, or a theme, so you would cross your fingers and hold your breath before clicking the update button. None of that effort is done by Webflow designers. You can also copy any design, animation, concept, or template that other designers have shared voluntarily through the "Cloneable Designer Showcase." There is some fantastic free entertainment available here.
Perfect revisions and backups.
Every update is automatically backed up, and there is a one-click restore option. Before restoring the backup, you can also view it. WordPress hardly ever functioned and frequently broke.
Improved security
Due to obsolete and flawed third-party plugins, WordPress contains a lot of security holes. An old plugin may still be a backdoor even if it is not active. Our website was repeatedly infected with malware after being hacked. Webflow experts ensure that this will never occur. Imagine a Mac with a PC.
Collections by CMS
Using Webflow, you may construct a single page to serve as a template and include merge codes into all of the text, buttons, links, content, and images. To create a new dynamic page, simply add a new row to the spreadsheet and enter the term you want to replace along with any other information you wish to modify for that particular page. You then build a link for it, and it becomes a live web page. Blog articles, webinars, white papers, podcasts, resources, dictionaries—anything may be put into a CMS Collection!
Personal Staging
Webflow provides you with a private staging site if you want to test your new site or page live so you can see if you broke anything before going live.
How webflow can help SaaS company streamline their design process
Webflow is the perfect platform for SaaS companies that want to streamline their design process. The platform is extremely user-friendly and easy to use, even for those who are not familiar with web design. Additionally, webflow provides many features that make it ideal for designing SaaS websites, including the ability to create dynamic pages, collections by CMS, and personal staging sites. SaaS companies are aware that their products require unique websites. When your website needs to exactly reflect your brand and not just feel like a cheap template, drag-and-drop website builders won't cut it.
That implies that the only choices that appear to be accessible for use are custom code that is created from scratch or built on top of WordPress. The problem is that these alternatives are pricey, time-consuming, and unreliable. The entire website building process is quicker and more intelligent when built with the help of Webflow design agency. With a bespoke coding solution, you may construct new pages more quickly, improve existing systems, and iterate on new sections or layouts more quickly.
Your marketing website should be totally manageable by the marketing and design team without the need for developer assistance, or worse, developer handoff. The system is 10 times slower when updating your website requires consulting with developers. It is natural that when a design is converted into development, there may be concerns and misunderstandings about how it should seem.
By utilizing Webflow, marketing and design teams can quickly design and develop their website without passing the baton to developers. While you edit, test, and update your website as a team, you can leave them to work on the product.
Selecting a SaaS marketing team and plan
Your marketing plan will fundamentally resemble your sales plan. The tech-savviness of your audience, the price of your product, the simplicity of onboarding, and the overall familiarity customers will have with your type of product are the four primary factors to take into account. These are the breakdowns of those variables.
Top-down design
The more conventional strategy is the top-down model, where sales are fueled by an interaction with a real person. The audience will be persuaded to call a salesperson by the website, and the sales and onboarding process will be personally directed over the phone or email.
A top-down model can be advantageous for the following businesses:
- companies that sell more expensive goods
- businesses aiming to recruit senior employees
- organizations that cater to fewer tech-savvy employees
- Traditional businesses like law, education, or government will demand the involvement of a person in the process.
Self-service system
A self-serve model allows for the self-purchase of the product and the direct use or trial of the program by individuals, teams, or organizations via the website. Freemium or product-led growth are other names for this.
In this paradigm, your website is acting as the salesperson, making it an important focus for the work of your marketing team. Once a customer has purchased the product, it will also act as a sales and marketing tool by urging them to renew or upgrade their subscription.
Companies like these can profit from a self-serve model:
- Products with a high volume but low contract value (ACV)
- Products that are pricey yet simple to set up and use
- Products aimed at busy people who are already certain they want to acquire something
- Products people will already be extremely familiar with
Hybrid design
There are other businesses that employ hybrid strategies, which include elements of both. Sales may aggressively approach customers who are thinking about using the product or who are currently using it but may be interested in upgrading. In this situation, the functionality of the product will also be persuading customers to purchase or upgrade.
The benefits of using webflow for creating prototypes and launching new products
The need for web development tools that can keep up with the demands of contemporary web design has never been stronger as the web has grown more complicated. Without writing a single line of code, designers and developers can create responsive websites and prototypes with the Webflow web development platform.
Without knowing how to code, responsive websites may be easily created with Webflow's visual designer. You can drag and drop elements onto your website using the designer, and you can then use a straightforward UI to change their size, position, and style. Without writing any code, you may easily include animations and interactive elements on your web pages.
You may launch your website or prototype as a fully functional web site without needing to employ a developer thanks to Webflow's code generator. Your design will be converted into clean, standards-compliant HTML, CSS, and JavaScript by the code generator. Then, you have the option of hosting your website on Webflow's servers or exporting the code and hosting it elsewhere.
For designers who want to build responsive websites and prototypes without learning how to code, Webflow is the ideal tool. Webflow provides you with everything you need to begin working on your next web project, including a visual editor and a code generator.
Case studies of how webflow has helped some of the world's leading SaaS companies
Some of the top SaaS businesses in the world have utilized Webflow experts to develop prototypes and introduce new products. These businesses have been able to save time and money while also ensuring that their websites are responsive and adhere to web standards thanks to the use of webflow. Webflow has been utilized by some of the top SaaS companies in the world, including hellosign, mural, Lattice and Saleforce. Webflow has allowed each of these businesses to swiftly and easily produce prototypes and launch new products with little to no delay.
Salesforce is a customer relationship management software company that has used webflow to create prototypes of new features and products. By using webflow, Salesforce has been able to launch new products quickly and easily while also ensuring that their website is responsive.
Webflow has been utilized by the professional social networking site LinkedIn to build prototypes of new features and products. By utilizing webflow, LinkedIn has been able to ensure that their website is responsive and introduce new products swiftly.
Twitter is a social networking and microblogging platform that uses webflow to develop early versions of new features and services. Using webflow, Twitter was able to ensure that their website is responsive while also fast launching new products.
Utilizing Webflow to equip marketing and design teams
Most designers won't have any experience with coding or development. If they do, their limited understanding of HTML, CSS, and JavaScript won't be sufficient for websites created using bespoke code platforms like.NET or React. Because of this, it may seem more like a pipe dream than a reality to move the marketing website away from the developers. Dreams can, however, come true.
With Webflow, you can create fully customized websites without having any coding experience. In fact, you don't even need to write a single "h1>" to complete the task. There is no need for you to be content with the few drag and drop website builders. Instead, you may use Webflow to create a site from scratch while still utilizing a totally unique design.
Webflow provides more manageable design systems
It can get more difficult to keep a consistent feel as you scale any product or website because you are continuously adding new classes and styles for new pages and screens. However, as a result of this, managing your design systems in a location that you can frequently revisit and change can be beneficial.
You've already won half the battle if you've built up a design framework in Figma for adding new pages. However, by creating a design system page for each of the frequently used styles and components, this same design system may be reproduced throughout your website.
By doing this, you can easily maintain a website system that won't outgrow its capabilities and make it easier to design new pages by reusing previously created sections and components.
How to start with Webflow: The First Step
For expanding businesses, Webflow serves as the final stop before settling on the ideal platform for a custom website that will expand alongside the business.
You can start small if switching an entire website over sounds like a big first step. Building only one new page in a Webflow project and using a reverse proxy to send the page onto your root domain is a better approach to get started without feeling overwhelmed.
By doing this, you may simulate the exact appearance of a bespoke code solution while saving time and avoiding headaches. Once you get that process started, it will be much simpler to continue creating new pages in Webflow until your entire website has been migrated.
So take the initiative, just like other outstanding SaaS businesses are doing, and observe the difference it will have on your team's workflow.
Conclusion
Ever wished you could simply fix a little error on your website yourself? When using a custom coding solution, you must push developers to make the modifications you want to see, even though the marketing website may not be their first priority.
Webflow enables designers to complete tiny updates themselves in a matter of minutes as opposed to needing to wait days or weeks.
In a similar vein, releasing any modifications, significant corrections, new page builds, or A/B tests may be streamlined and put into operation in a fraction of the time compared to having a developer construct it from scratch. Annual Webflow marketing activities Work on a blog post, even appearance, or other comarketing project with our marketing staff. Get in touch with the progeektech webflow expert as soon as possible to benefit from all of their resources, moreover, by saving this much time on website maintenance, you have more time to concentrate on customer acquisition and conversion.