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Thriving and surviving in a dynamic, always-changing industry is hard. Everyone knows that. The good news is that it's not impossible. It just takes a little planning and research to keep your company ahead of the curve.
According to FastCompany.com, businesses should do things differently that contribute to a competitive advantage. An advantage that will allow your business to get ahead of competitors and keep the lead, and provide better value to organic search users.
Do you have a website but don't know how to optimize it for the search engines? An SEO marketing Agency can help you or one of their SEO specialists. They are experts at getting your website to the top of the search engine results pages (SERPs) for your desired keywords.
In this blog post, we'll be talking about the most underrated and overlooked SEO strategies that can give you an edge over your competitors.
Internal Linking
Internal links connect different pages within your website. It is a great way to help users navigate your site, and it can also help improve your search engine rankings by giving search engines like Google an idea of your website's structure.
When adding internal links to your website, it is important to make sure your website's structure makes sense and that you are linking from relevant pages. For example, if you have a blog post on your website about DIY window cleaning tips and another blog post on your site that discusses the best way to clean your windows, you would want to link from the DIY window cleaning post to the post about cleaning your windows.
Doing so helps Google understand that the post about cleaning your windows is relevant to the DIY window cleaning post. When someone clicks on the internal link, they will be taken to the page where you are linking.
If a user clicks on a lot of your links, Google may see your website as being relevant to the topic you are discussing, and this can help improve your website's search engine ranking. You should always include internal links in your content.
Not only does it make for a better user experience, but it can also help boost your SEO results. Make sure to use relevant keywords as anchor text, and be sure to vary your linking strategies, so you don't appear too "spammy" to Google.
Updating Old Content
This SEO strategy may be old-school, but it can be a powerful way to improve your website's search engine ranking. By refreshing old content with new information and making it more relevant to your audience, you can attract more traffic and increase your website's visibility.
There are a few ways to update old content:
- Add new information and statistics.
- Update the design or layout of the page.
- Change the headline to make it more catchy or relevant.
- Make sure all of the information is up-to-date.
- Include multimedia, such as images or videos.
- Write longer posts for in-depth coverage on a topic.
One easy way to find old content with lots of traffic is to use Google Analytics. In the Traffic Sources section, you can see how much traffic each page on your website is generating. If you see a page with high traffic, but it's not ranking as well as it could be, that's a good indication that you should update the content.
Another great way to find old content with lots of traffic is to use Google Search Console. In the Index Status report, you can see which pages on your website are being indexed by Google. If you see a page that has high traffic but isn't ranking as well as it could be, then you should update the content.
Overlooking this SEO strategy can be a big mistake, so make sure you update your old content regularly!
Page Speed
Page speed is one of the most important factors when it comes to SEO. But it's often overlooked. Note that it has been proven that slow-loading pages lead to a higher bounce rate and a lower conversion rate. In order to improve your page speed, you need to focus on optimizing your images, minifying your CSS and JavaScript, and reducing the number of HTTP requests.
You will also need to compress your HTML, optimize the order of styles and scripts, leverage browser caching, reduce server response time (make sure it is under 200ms), use a CDN if you have a large website with many visitors from different parts of the world.
Improving the page speed of your website will have a huge impact on your SEO efforts. On top of that, your website visitors will see higher conversion rates and lower bounce rates.
Search Intent
It's important to understand what your customers are looking for when they use a search engine so that you can provide them with the best possible results. There are a few different ways to determine search intent, and each method has its own advantages and disadvantages.
One way to determine search intent is by analyzing the keywords that potential customers are using on Google. It will help you understand their needs and wants, plus it will also let you know if there's an opportunity for you to jump in and steal some traffic from your competitor by filling up the gaps they have overlooked.
Another way to determine search intent is by looking at their behavior patterns online. You can use the Google Analytics tool, which will help you gain insights into your customers' search intent. Still, it's mostly used for analyzing traffic data rather than keyword research purposes like what we discussed above.
Additionally, you can look at the websites that are coming up in the search results. Doing so can give you an idea of what people are looking for on a particular website, and this can help you write better content.
Lastly, you can also look at the Google Ads results. It can give you an idea of what people are interested in buying.
Search intent is indeed an important factor to consider when optimizing your website for organic search. If you can provide your potential customers with the information they're looking for, you'll be more likely to rank higher in search results.
Focus on Quality Backlinks
One of the most important but often overlooked SEO tactics is getting quality backlinks. Remember that quality backlinks will help improve your ranking in search engines and help increase traffic to your website.
There are a few things you can do to get quality backlinks, including:
- Creating high-quality content that is relevant to your target audience
- Participating in online communities and forums related to your industry
- guest blogging on reputable websites in your industry
- Including links to your website in your email signature and social media profiles
Keep in mind that one of the most important benefits of quality backlinks is that they can help to improve your ranking in search engine results pages (SERPs). When a search engine crawls your website and finds links to other websites, it will consider those links as a vote of confidence for your website. The more high-quality links you have, the higher your website will rank in SERPs.
In addition to improving your ranking, quality backlinks can also help to increase traffic to your website. When someone clicks on a link from a high-ranking website, they are more likely to click on another link from that website, which means that you could see a significant increase in traffic from quality backlinks.
Optimize for Voice Search and the search engines they use
This SEO strategy is often overlooked because many people are not familiar with how to do it or do not think it is important. However, optimizing your website for voice search can be a very effective way to improve your ranking and visibility.
There are a few things you can do to optimize your website for voice search. First, make sure your website is mobile-friendly because most voice searches are done on mobile devices. Second, make sure your content is relevant and informative. Third, use keywords and phrases that people are likely to use when doing a voice search. And fourth, make sure your website is easy to navigate.
If you follow these tips, you can improve your ranking and visibility in the search engines and attract more visitors to your website. So don't overlook this valuable SEO strategy – optimize your website for voice search today! Contact an SEO marketing agency now.
CTR Optimization is one of the overlooked SEO strategies
SEO or search engine optimization is one of the most important aspects of online or internet marketing. It helps businesses rank higher on search engines, which helps them get more traffic and leads. However, many businesses overlook one of the most important aspects of SEO: CTR optimization.
CTR optimization is the process of making your website's click-through rate as high as possible. It can be done by making your titles and meta descriptions as enticing as possible and by using relevant keywords in your content.
Doing so will result in more people clicking on your website when they see it in the search results. It will not only help you to get more traffic but also increase your conversion rate.
So if you're looking for an easy way to boost your SEO efforts, be sure to focus on CTR optimization. It's one of the most overlooked aspects of SEO, but it can make a big difference in your results. Many SEO companies can help you with CTR Optimization.
Conclusion
The internet is constantly changing, and it's hard to keep up. It can be tricky for business owners to know where they should focus their efforts in order to get the best results online—especially when there are so many options! That's why we're here with this list of SEO tactics that may not have been on your radar before but could make a huge difference for you, both now and in the future.
Which part of these under-utilized SEO tips would benefit your company most? Be sure to check out other SEO strategies and resources for more information. Also, don't be afraid to contact an SEO company or SEO agency specializing in technical SEO, on-page SEO, and other essential SEO services. They can help you out with your digital marketing efforts!