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Are you a small business owner who needs help to grow your business, draw in new potential clients, and keep existing clients? You're not by yourself. These are everyday issues for a lot of small and medium-sized companies. Chase Garage Door is a small business that specializes in the installation and repair of garage doors. This case study will demonstrate how Chase Garage Doors, a local business in Riverside, CA, overcome these obstacles and achieved remarkable growth using our unique ConvertSmart marketing system.
Founded in 2003, Chase Garage Door has been providing top-quality services to homeowners and businesses in their local community for over 20 years. Despite its excellent reputation and loyal customer base, the company faced tough competition from larger national chains and struggled to stand out in a crowded market.
Challenges Faced
One of the main challenges that Chase Garage Door faced was Online visibility. As a smaller, local company, they had limited resources and struggled to compete with larger companies in terms of advertising and brand recognition. Furthermore, the target market for their product and service was growing increasingly dependent on digital means, making it crucial for Chase Garage Door to establish an online presence.
Chase Garage Doors, based in Riverside, CA, specializes in garage door repairs and installations. Despite their excellent service, they faced several issues:
- Limited online visibility
- They lacked a clear process and system for capturing new leads.
- Challenges with getting customer reviews and brand awareness
Most small businesses like Chase Garage Doors struggle with the following:
- Getting noticed in a crowded market
- Attracting and landing clients consistently
- Retaining customers for long-term growth
Chase Garage Doors needed a game plan to fix their issues and grow steadily. Their poor search engine ranking, scattered branding, and lack of an automated customer acquisition strategy were holding them back. They were wasting too much time and money on marketing that just wasn't working. With limited experience and busy schedules, they struggled to create and execute an effective marketing strategy.
The Process and Insight
The first steps in the project involved learning about Chase Garage Door's current brand and developing a website while researching industry trends and best practices. This involved looking at local competitors' websites, online reviews, and competitor performance data.
We collaborated extensively with Chase Garage Door as a webflow design agency to develop a website that met their needs and ambitions. We developed a design that appropriately reflected the business goals. To make sure our design was up-to-date, polished, and search engine optimized, we also took inspiration from the websites of our closest competitors.
From there, we moved on to conducting market research and gaining insight into the target audience. This involved analyzing demographic data, consumer behavior trends, and potential pain points of customers in the garage door industry. We also looked at keyword research and search engine optimization (SEO) techniques to ensure that our content would rank well on search engines and attract relevant traffic.
Once we had a good understanding of the brand and target audience, we began creating a comprehensive marketing plan. This included developing a brand identity and messaging strategy that resonated with potential customers. We also created a detailed content calendar for blog post, and email campaigns.
To reach our goals effectively, we utilized various marketing channels such as Google's business profile, email marketing, and search engines.
The Solution
We introduced Chase Garage Doors to our ConvertSmart Marketing System, which focuses on three main pillars:
- Attract and Land Clients
- Be Found and Scale on Demand
- Retain Customers and Optimize
Step 1: Attract and Land Clients
We started by identifying the specific problems their target audience was facing:
- Struggles with finding reliable garage door services
- Desire for quick and efficient repairs
- Frustration with poor customer service from competitors
Upon identifying these issues, we initiated foundational work right from the beginning
- Establish a Brand Identity system
- Craft a polished message for the market
- Develop a compelling website to draw traffic and convert visitors into customers
- Implement a suite of marketing systems that enhance customer experience, nurture leads, and boost sales effortlessly, saving the owner valuable time.
Step 2: Be Found and Scale on Demand
Then, our attention turned to enhancing Chase Garage Doors' online presence to generate a steady stream of high-quality leads without wasting money on clicks, here are some of the recent challenges they faced:
- Frustrated by investing in marketing gurus with no returns
- Burnt out by dependency on OLD lead generation methods
- Disappointed by dependence on third-party providers.
Upon identifying these issues, we move to phase #2 which is focused on generating lead-on demand using:
- Create an SEO strategy to boost the company's online presence.
- Do audits and make website improvements, ensuring that on-page optimization raises the performance of the website above 90%.
- Utilize our content factory process to locate, create, and enhance material that will help you rank higher and appear on Google's first page.
- Develop email and SMS marketing strategies to attract both current and potential clients.
Step 3: Retain Customers and Optimize
To ensure long-term growth, we implemented systems to retain customers and optimize their experience:
Some of the Common problems are:
- He is overwhelmed by the lack of enthusiasm from customers to submit reviews.
- The absence of a robust method for collecting customer feedback frustrated him.
- Burnt out by difficulty in integrating the review generator system into existing workflows and processes.
To address these problems, we employ the subsequent implementation:
- We went over our plan for increasing Google reviews from customers without coming across as pushy or making things simple for the company.
- We create business cards with QR codes that drive clients to immediately submit a Google review.
- With our Review Generator System, we apply and automate client input and review requests.
- Implemented a technique of our viral referral engine to generate a consistent flow of leads by leveraging contented consumers to recommend new customers.
The Results
Since we started working with Chase Garage Door, they've seen amazing improvements in online visibility focusing on optimized for conversions. This led to 1,262% more web sessions and 1,311% more visitors and customer reach. In just six months, Progeektech helped them boost their web presence and client interactions. The new website design makes it super easy for customers to schedule appointments online and get info 24/7. We had more new people visiting the website more times.
Here Design and Final Site:
Rapid Increase in Website Traffic
The website traffic has increased by an astounding 852% as a result of our efforts. This enormous increase indicates that more prospective clients are becoming aware of Chase Garage Doors' first-rate offerings daily.
Within nine months of implementing the ConvertSmart system, Chase Garage Doors achieved remarkable results:
- 1262% increase in sessions and 1311% increase in total users.
- 2582% increase in clicks and 6119% increase in impressions on Google Search Console.
- 194% increase in calls and 531% increase in interactions on Google Business Profile.
- 1400% increase in opportunities with an enhanced lead tracking system.
- Google reviews increased by 1800%
- The website's authority (DA 37, TF 25, CT 19) has improved
- The website bounce rate is less than 48%
Success using Google Search Console
The data from Google Search Console shows a distinct rising trajectory:
- The increase in clicks is 70.8%.
- The increase in impressions is 131%.
- These figures are more than just data; they show actual growth, a wider range of potential customers, and improved profitability for Chase Garage Doors.
SEO Improvements:
Targeted SEO strategies improved their Google rankings and visibility, resulting in a 2,582% more clicks and a 6,119% more impressions Rank in the First page Of Google Maps
Notice how we jumped +1,222 positions in Google searches in only 3 months: (nothing easy to do 🤯)
We moved from ❌non-existing in Google to #2 in the ‘GARAGE DOOR REPAIR SERVICE IN RIVERSIDE’ keyphrase
Improved Call Volume:
Local SEO and business profile resulted 452% more calls and a 1,587% more website clicks (what would you do with +105 more qualified phone calls per month?)
We implemented a Review Generation Strategy, in their Google profile. This strategy led to +636% growth >> 107 NEW REVIEWS!!!⭐⭐⭐⭐⭐
However, we went above and beyond:
- Produce income and gains
- Build a solid clientele
- Create a powerful brand
- Boost the visibility of your business
- Create a system to gather, handle, and nurture new leads and customers
- Strive for a healthy work-life balance
The implementation of these changes helped to improve the company's reputation and attract new clients who were looking for garage repair services.
Client Testimonial
“Yader has been helping me since the start great communication and service he is the one that created my website and marketing excellent work and effort i highly recommend Progeektech market for any services great job 👏”
Abel Arredondo
CEO of garage doors services
Conclusion
Chase Garage Doors' success story is a testament to the power of the ConvertSmart marketing system. By attracting and landing clients, improving online visibility, and retaining customers, they achieved phenomenal growth in just six months.
If you want to achieve similar results without the stress of navigating complex marketing strategies, schedule a FREE DEMO call with us today. Let us show you how ConvertSmart can transform your business and help you reach new heights!
Schedule a FREE 1On1 Strategy Call → ConvertSmart Strategy Call
Remember: Consistency is key in digital marketing! With dedication, effort, and strategic planning, any business can achieve similar success as Chase Garage Door. So don't wait any longer, start implementing digital marketing strategies today and watch your business thrive in the online world!