Websites are the first impression a potential customer will have of your business. If you want them to convert and become a paying customer, then it is important to design your website accordingly.
Conversion is simply the act of turning a website visitor into a paying customer. There are many factors that go into converting website visitors, but your website's design is probably the most important metric.
Clocking the ideal website conversion rates is critical for any business, and there are a few simple ways to make sure your website is designed for conversion. Here are seven of them.
Design with The Perfect Prospect in mind
Every page on your website must call out your perfect prospect. This is your ideal client who you know without a shadow of a doubt that you can get a rock-solid result for, who is most profitable to your business and who are looking for your service.
Imagine going to a website where they have defined your problem better than you could. They speak in terms of what's important and the pain points that will solve all of this!
Finally, once you’ve identified YOUR perfect prospect and described the #1 pain point they have been struggling with for some time now, you should move on to presenting how “MY SOLUTION” will solve this problem.
20% Design and 80% Marketing
Design should be combined with 80% marketing in order to create a website that is effective in converting visitors into customers. Marketing is essential in creating a message that resonates with potential customers and motivates them to take action. Design can help to communicate this message and make it more appealing to potential customers. By combining these two aspects, you can create a website that is more likely to convert visitors into customers.
Designers are the backbone of any successful business. They're skilled in making your website beautiful and conveying its branding to potential customers, but they can't do it alone! Converting-driven websites need more than just good design. Today, building a top converting website requires a Direct Response Copy, high converting capture forms, and good client segmentation.
Take note that when there are too many choices, people can't decide what to do, which is known as decision paralysis. In the context of website design, it means that people will leave your website without taking any action at all.
This is why it's important to have simple UI/UX elements on your website. When people can easily find what they're looking for and take the desired actions, they're more likely to stick around.
Make sure your website is easy to use by keeping the following in mind:
- Keep font sizes and line lengths in your website's landing pages reasonable. Too much text can be overwhelming and make it difficult to find what you're looking for.
- Use clear, concise labels, so people know what each button or link does.
- Place important elements in easily visible locations.
- Make sure your website is responsive and looks good on all devices so that mobile users have a good experience.
- Use icons and images to help explain what you're trying to say.
- Use search engine optimization to make your site SEO-friendly and ranks high in search engines (Google, Bing, Yahoo).
- Use colors that will convey the right message to your site visitors.
The simpler the UI/UX, the easier it is for people to take action and stay engaged with your website. You can use Google Analytics to get customer data and track how people are interacting with your website.
Use quality images or custom images
Images can definitely help boost your conversion rates because people can better understand what you're selling than words alone. In order to get the most out of your images, be sure to use high-quality images that are eye-catching and relevant to your product or service.
Make sure all your images look professional; otherwise, it can give your website or product a bad impression. Poorly executed images will only distract from your message and could cause people to leave your page without taking any action.
Additionally, make sure that your images are properly optimized for web use, so they load quickly and don't slow down your website. Your images should also be the correct size to ensure they look good on your page. Too large or too small of an image can negatively affect how your page looks and performs.
There are many places to find high-quality images for your own website. Shutterstock, iStockphoto, and Getty Images all offer quality stock images that you can use for free or purchase a license to use them.
If you're looking for something more specific or don't want to pay for a license, there are plenty of websites where you can find free stock photos. A good stock photo resource will have a wide variety of free-version photos that can be used for different purposes.
Other good resources to find unlicensed royalty-free or stock photo images include Unsplash, Pixabay, Pexels, and Freepik. Just be sure to read the license agreement before using any images to make sure you're allowed to use them how you want.
An Offer They Can’t Refuse
Did you know that only 3 % of first-time web visitors are ready to buy now? According to an Episerver study, transactions don’t occur during an initial visit to a site. How to resolve this problem? The trick is to balance your HOT OFFERS with COLD and WARM OFFERS.
The cold call rate on your website is a major problem that can lead to 97% of visitors never returning. To stop this from happening, you should put COLD OFFERS on every page where potential customers will be reading about products or services offered by the business owner's company via their online store - even if they do not seem interested at first glance!
Think about the last time you went to visit a website that offered limited-free usage of their services in exchange for your contact details. And then think of all those websites with COLD OFFERs but no incentives or nothing compelling enough? Think again!
The idea behind this strategy is fairly straightforward—it allows businesses an opportunity not only to connect one-on-one but also to market their products to people who are browsing without taking any action right away.
COLD OFFERS can be an eBook, video, or article download. You could also offer free trials for your service and case studies about how other people have successfully used it to help them make their business more successful!
Use consistent call-to-action
The call-to-action is an instruction to website visitors that encourage them to take an immediate step in any given direction. The average website has a 15% conversion rate – meaning that only 1 out of 6 visitors will convert into leads or customers for your business. This means you need to make sure there's an obvious call-to-action on every landing page, so people don't wander off!
Even though it might seem like the most important part, many companies neglect their CTAs and find themselves with low conversions as a result: The inability to clearly communicate any desired actions can really hurt revenue generation efforts because nobody wants things without clear instructions
The most common types of Call-to-Actions on a website include:
- Text hyperlink
- Form Submission
- Buttons
- Social Sharing
If you want your website CTAs to be really effective, your call-to-action needs to pack a punch. It should have an emotional response and make the user feel like they can’t wait for what comes next!
Here are a few best practices to keep in mind when creating your call-to-action:
Your CTA should be clear and direct; Your audience should not have to play 21 Questions in order to understand what you want them to do.
Only ask your visitors to do ONE thing; The more hoops you make them jump through, the more likely they are to say "screw this" and walk away.
Include a guarantee; Guarantees remove the risk associated with your offer, whether it's a no-risk money back guarantee or a promise that you won't reveal their information.
Use the right colors for your CTA buttons; When it comes to picking the perfect color for your website, there is no one-size-fits-all approach. However, vivid hues that clash against the rest of your page tend to convert at a greater rate.
No matter which method you decide, make sure that the call to action is clear. If it's difficult to find or blend in with the rest of the content, people are less likely to take the desired action, and it will be very challenging to sell products.
Add testimonials, reviews, and social proofs
Adding testimonials, reviews, and logos to your website can help put your potential customers' minds at ease. Seeing that other people have had a good experience with your product or service can be the nudge they need to make a purchase. Plus, having recognizable logos on your website can help build trust and credibility.
If you don't have a logo yet, consider using a free online logo maker to create one. There are many great options out there, and most of them are very easy to use.
Once you have your logo, add it to your website in the header or footer or somewhere that's easily visible. You can also add customer reviews and testimonials on specific pages of your website. This type of social media marketing proof can be very persuasive to potential customers.
So, be sure to add customer testimonials and review logos to your website. It's a great way to show your potential customers that you're a credible business they can trust. And who knows? They might even leave a review of their own after they've had a great experience with you!
A Strong POD (point of difference)
Customers won't be able to tell why they should work with you if you don't know why yourself.
You need to show them your POD: point of difference. Consider your POD to be your "signature sauce," something that sets you apart from the competition and demonstrates to your consumers that you care about them.
There are many companies out there that offer the same products and services to their clients, so it's critical for you to stand out from the crowd. It's what sets you apart, makes you unique, and special, putting you in a category all your own. Your POD should be EVERYWHERE on your website: It helps you gain credibility with your audience and may assist persuade those who are on the fence about your offer to take a chance.
Create a responsive design with a free website builder
Responsive design means that your website will adjust to fit whatever screen size it’s being viewed on, whether that’s a phone, tablet, or desktop computer. A lot of people are viewing websites on their mobile devices these days, so it’s important that your website looks good no matter what size screen it’s being viewed on.
Most modern website design platforms like Webflow offer responsive design website templates and themes that you can use for your website. There are a few things to keep in mind when creating a responsive design:
- Make sure all of your content fits on the smallest screen size
- Use large text and headings, so people can read your content on small screens
- Build a website that has a mobile-friendly navigation menu
- Use icons and images that are easy to see on small screens
- Test your website on different screen sizes to make sure it looks good
A responsive design is essential for any modern website, so make sure you incorporate one into your design.
Conclusion
Your website is one of the important marketing tools you have to connect with your customers, so it’s crucial that they find their way around easily and quickly. Designing a site for conversion means following some key principles: keep it simple, use clear and concise language, make the CTA buttons stand out, post website content filled with relevant keywords, and test everything.
If you can tick all those boxes, your website will be well on its way to bringing in more leads and sales. And if you need help building or rebuilding your site from scratch -or if you're just looking for an easier option-, we can help you create a professional website for you using Webflow's easy-to-use website builder tools, drag-and-drop editor, and SEO tools/SEO features that can drive website traffic, reach your site conversion goal, generate more money, and help your business grow.
Webflow is a visual design platform for building, hosting, and collaborating on high-quality websites. It's used by web designers, small businesses, web developers, and educators all over the world because it has all the tools you need to create a website. What's more, Webflow's support team is available 24/7 to help you get started.